Unlock a better understanding of your brain, body and environment to eat well and lose weight, forever. ‘One of Britain’s top weight-loss experts’ This Morning For years we’ve been told that successful weight loss is a simple matter of willpower and calorie control. But this argument fails to take into account how our brains and bodies respond to food – in particular, to the ultra-processed foods that seem inescapable in modern life. Bariatric surgeon and Sunday Times bestselling author Dr Andrew Jenkinson gives us a game-changing blueprint to free us from our biological impulses. Even though our brains are hardwired to seek out quick rewards in salty and sugary foods, he demonstrates how to escape our default behaviours to create long-lasting change. With cutting edge metabolic science, mental reprogramming strategies, easy lifestyle changes and even delicious recipes, maintaining a healthy weight never felt so good. ISBN 9780241628003 Author Andrew Jenkinson